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Beck Has A Few Star Label Designers

by Music-News.com - July 30 2009
photo by Ros O'Gorman

Ladyhawke and Hard-Fi are doing something different with Beck at the moment.

Beck?ÇÖs takes its ongoing collaboration with cutting edge artists to a new level this year as Ladyhawke and Hard-Fi are invited to redesign the iconic Beck?ÇÖs label. Beck?ÇÖs has a heritage in art dating back more than 20 years, championing the artists of tomorrow and giving support to new creativity in the boldest way possible, handing over the aesthetic control of the brand label. Others to work on Beck?ÇÖs labels in the past include Gilbert & George, Sam Taylor-Wood and Tatsuo Miyajima.

Titled 'Music Inspires Art?ÇÖ the project will see two designs from the music artists appear on Beck?ÇÖs bottles, launching in late summer. At this stage only early concept drawings have been released, but these indicate that the new Beck?ÇÖs Art Labels are set to be as raw, creative and thought provoking as previous art labels. Hard-Fi are known for their iconic album art and have been inspired by the their own covers to create something for the Beck?ÇÖs label and Ladyhawke has taken inspiration from her own music, a song called Magic. To listen to some of the music which inspired the artwork go to www.becks.co.uk

The concept for 'Beck?ÇÖs Art Labels?ÇÖ is simple - to offer the iconic Beck?ÇÖs bottle as a canvas to both established and emerging creative talents. Then it?ÇÖs over to the artists or musicians to create an inspiring and thought-provoking concept.

Beck?ÇÖs has a long-standing association with contemporary art, including the influential Beck?ÇÖs Futures art prize and numerous sponsorships and commissions which spawned a number of extremely limited edition bottles from the likes of Tracey Emin and Damien Hirst.

In 2007 music was integrated into Beck?ÇÖs art association through Beck?ÇÖs Fusions, which commissioned collaborations between artists and musicians to create unique audio visual 'fusion?ÇÖ experiences. Acts including Massive Attack, The Chemical Brothers teamed up with United Visual Artists to create some of the most electrifying performances of the year.

This year Beck?ÇÖs is remixing art and music together to create the new Beck?ÇÖs 'Music Inspired Art?ÇÖ labels. Electro Pop Sensation Ladyhawke and indie festival faves Hard-Fi have been invited to put their mark on the Beck?ÇÖs bottle as they?ÇÖre both known for their unique approach to art and design, as demonstrated by their highly stylised album artwork.

Known for her visually striking cover art, Ladyhawke will work with her artistic partner and childhood friend Sarah Larnach, while Hard-Fi are again collaborating with their favourite artist David Smith on their own iconic art labels design. The choice of these two contrasting acts reflects the stylish, raw, cutting edge feel of Beck?ÇÖs art collaborations of yester-year.

Ladyhawke, aka Pip Brown said: "Music and art are both inspirations to me, so to be involved in the Beck?ÇÖs Art Labels activity is a fantastic opportunity for a different creative expression. I?ÇÖm really excited about the creative process and I can't wait to see my bottles in store."

Richard Archer, lead vocalist, Hard-Fi said "We?ÇÖve always seen art and our re-interpretations of everyday images as a way of giving added depth to our music. Working with Beck's has given us the opportunity to connect with our fans in a different way and we?ÇÖre looking forward to how they?ÇÖll react to our designs.'

Music-news.com

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